We released Flexbid tool on Chartboost dashboard a few months ago and many of our partners are already using it to be more effective with their UA campaigns. Flexbid enables advertisers to be more granular in your bidding strategy on the Chartboost network by setting multiplier values based on key bid dimensions like; bid by publisher, country, OS and devices.
For advertisers who are now familiar with Flexbid tool, the next step to achieve more scale and better performance is to integrate our proprietary Flexbid API. With this blog post, we’ll explain the additional bid dimensions you can use, the time and resources you’re saving, as well as how to get the integration started.
Be even more granular in your bidding
By integrating the Flexbid API you’ll unlock four new bid dimensions than what is available on the Flexbid tool on Chartboost dashboard:
“device_app_impression_recent” → nth impression of a device within a publisher app
“device_impression_recent” → nth impression of a device across the network
“language”→ device language setting
“is_rewarded”→ is rewarded impression
To be able to bid on the above bid dimensions will require you to have some data points on each to know where you’re high-quality versus low-quality users are, and what value the combination of bid dimensions can provide you.
Automate the bidding process
Our Flexbid API will help you build an automated solution on Chartboost Flexbid. The API can be connected to your internal business intelligence and analytics services/ dashboards. This way, you can automate processes like increasing or decreasing multipliers with a highly data-driven approach.
Imagine running a campaign with multiple country targets as well as multiple OS targets and several of these targets don’t seem to perform as expected. With a programmatic integration via the API, your UA team will be able to catch this underperforming target almost in real-time and apply the necessary changes to meet your ROAS goals.
Advertisers who have integrated the Flexbid API are doing daily optimizations. The amount of time and resources saved is significant. Not to mention the level of scale you can reach which is very difficult if you were doing it manually. This is key to scale as we’ve seen with our early Flexbid advertisers such as Tactile who have increased ad spend by 70% on Flexbid via the API integration.
A few endpoints you’ll be able to set with the Flexbid API are:
Retrieve all Flexbid setup connected to your company
Create or update a Flexbid campaign
Find a Flexbid campaign by ID
Delete a Flexbid campaign
Get Started with Flexbid API
To get started our team will provide your developers with the necessary API documentation. It will include all the mandatory parameters as well as the optional parameters that we support. GET and POST requests are accepted so the API will be used for both setting up your Flexbid campaigns as well as retrieving your Flexbid data. If you run into any bottlenecks, our support team will be here to help you.
It’s important to understand that the API can only deliver and offer as much as your engineering team can implement and optimize for you. If you’re interested in running campaigns with the above mentioned dimensions, the implementation is as easy as modifying a .json file on a text editor and send a POST request to our API’s endpoint.
If you’re interested in integrating Chartboost Flexbid API, reach out to your account manager today or contact us at [email protected]
Flexbid – Reach More Users with Improved Performance and Control
How to Setup a Flexbid Campaign on Chartboost Dashboard
4 Reasons Why Advertisers Should Try Flexbid
How to Maximize Your Advertising ROI and Scale with Flexbid
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